Strategy

Looking for insights on making the most of your email sends, finding ways to get your subscribers exactly the content they're looking for? These strategy sessions will help you do just that.

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Talks related to Strategy

14

Email for Enterprises

14

Expanding Email's Relevance for Gen Z (And Whatever Comes After Z?)

14

Using All Channels in Concert

14

What Happens When the Doors Are Shut: A Fireside Chat with the Adler Planetarium

14

Opening Kickoff

14

How to Create an Email Newsletter People Will Clear their Calendars to Read: 7 Lessons from the Past 7 Months

14

Online Tools, Offline Conversions: How Policygenius & RedFin Found Success

14

Live Optimization: Newsletters

15

Strategizing Email Marketing Towards Your Marketing Goals

15

Proactivity for the (Deliverability!) Win

15

Why Your Abandoned Cart Emails are Abandoning You

15

Getting the Green Light

15

Designing Emails for Equity & Inclusion

15

Email and Sales Teams: Best Practices for Success

15

Live Optimization

16

Lessons Learned: How to Create a Successful Newsletter on the Fly

16

Centralized Communications in Higher Education: the Pros and Cons

16

The Right Content, the Right Channel, the Right Time: A Fireside Chat with Independent Femail

16

Making an Impact with Dynamic Content

16

Measuring Email's Impact Against Your Goals: A Fireside Chat with SAP

16

Going Agile: The New Standard for Email Efficiency & Success

16

Interactivity Insights: A Fireside Chat with Salesforce and Vimeo

16

Live Optimization

17

Panel Discussion: Email Marketing in the Nonprofit World

17

Emails Done Right: A 3-Step Process to Conversion

17

Choose Your Own Adventure: Prospecting or Personalization Without Data

17

Using Email as a Virtual Venue

17

Do Email Subscription Pop-Ups Work?

17

Cause and Effect: A Fireside Chat on Inclusivity in Marketing

17

Beyond the Shiny New Thing to the Marketing Mindset in the Digital World

17

Live Optimization: Interactivity

18

Scrappy & From Scratch: Building an Email Production System As a 1-Person Team

18

3 Things To Keep Your Subscribers Engaged When They're Distracted

18

Creating Opportunity in the Face of a New Normal

18

The Factors that Affect Email Deliverability

18

Celebrating the Email First Awards and Litmus Certification