About this Speaker
Chad S. White is the author of Email Marketing Rules and more than 3,000 posts and articles about email marketing trends and best practices. Over the past 13 years, he has served as as email marketing researcher at four of the largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at Litmus and the Direct Marketing Association.
Chad is currently the Head of Research at Oracle CX Marketing Consulting. He is the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year, and has been recognized as the No. 1 email marketing expert on Twitter (@chadswhite).
A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, USA Today, U.S. News & World Report, Advertising Age, Adweek, Fortune, and MarketWatch.